This not-to-be-missed Q&A panel, moderated by Donna LaVoie, CEO of LaVoieHealthScience, will feature top reporters and editors discussing paid, earned and online coverage of today\’s health and science scene, including:

• Gideon Gil, Managing Editor, STAT
• Lisa Henderson, Group Editorial Director, Applied Clinical Trials and Pharmaceutical Executive
• Lisa LaMotta, Senior Editor at BioPharma Dive
• Angus Macaulay, Chief Revenue Officer, STAT
• Max Stendahl, Biotech Reporter, Boston Business Journal

What You\’ll Hear:

• What top reporters are covering
• The Good, The Bad & The Ugly of pitches they recieve every day
• Anatomy of a winning pitch
• How to establish a relationship based on mutual value
• Creative ways to engage beyond traditional coverage
• Pros & cons of paid versus earned, shared media

Travel Coordinates:

• Parking garage located at 800 Technology Square, Cambridge, MA 02139
• T Stop: Kendall Square, Red Line is approximately 2 blocks away