april, 2018

27apr9:00 am10:30 amLaVoieHealthScience Presents How to Engage Busy Biotech Reporters


Event Details

This not-to-be-missed Q&A panel, moderated by Donna LaVoie, CEO of LaVoieHealthScience, will feature top reporters and editors discussing paid, earned and online coverage of today\’s health and science scene, including:

  • Gideon Gil, Managing Editor, STAT
  • Lisa Henderson, Group Editorial Director, Applied Clinical Trials and Pharmaceutical Executive
  • Lisa LaMotta, Senior Editor at BioPharma Dive
  • Angus Macaulay, Chief Revenue Officer, STAT
  • Max Stendahl, Biotech Reporter, Boston Business Journal

What You\’ll Hear:

  • What top reporters are covering
  • The Good, The Bad & The Ugly of pitches they recieve every day
  • Anatomy of a winning pitch
  • How to establish a relationship based on mutual value
  • Creative ways to engage beyond traditional coverage
  • Pros & cons of paid versus earned, shared media

Travel Coordinates:

  • Parking garage located at 800 Technology Square, Cambridge, MA 02139
  • T Stop: Kendall Square, Red Line is approximately 2 blocks away


(Friday) 9:00 am - 10:30 am


MassBio, 8th floor

300 Technology Square, Cambridge, MA 02139