Thursday, March 17, 2016 - 12:00pm to 1:00pm UCSF Mission Bay, Byers Hall, Room
Pricing is the most important profit lever for any business, but it is too often an afterthought in most new product launches, resulting in sub-optimal monetization. By integrating key pricing activities from R&D through launch, companies can ensure that they maximize the value of their assets. We will highlight a step-wise approach to pricing that has been used successfully at start-ups as well as large life science companies.
(Thursday) 12:00 pm - 1:00 pm
Byers Auditorium UCSF Mission Bay Campus – Genentech Hall
600 16th St., San Francisco