april, 2017
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Event Details
We will examine the typical technology innovation arc: invention, commercialization and large scale deployment. Topics include:
- real and perceived value
- how choice of target customer/market influence commercial viability
- the “window of opportunity”, and its importance, and introduce a simple financial modeling tool to help with determining commercial viability
- how perceived value determines pricing
- different revenue models and pricing structures
- pricing structure for platforms, part of the whole, and manufacturing processes.