This event will be a top-to-bottom master class on outbound global fundraising. Topics to be covered include the changing investor landscape, new categories of life science investors, and how to organize and execute a successful road show.

The class will bring you step-by-step through the processes of positioning, marketing collateral, website creation, branding & messaging, and how to reach out to a list of global investors:

1. Raising Capital: The Three Most Important Questions
2. The Changing Investor Landscape:
   1. The 10 Categories of Life Science Investors
   2. Emerging Life Science Investment in the Past and Today
   3. Startup Capital, Where Did It All Go?
   4. Stages in the Fundraising Process:
      1. Initiating an Investor Dialogue
      2. Positioning
      3. Marketing Collateral & Website Creation:
      4. Creating a Global Target List (GTL)
      5. Reaching Out Based on Past investments & Current Fit
      6. Breaking Down an Investor Mandate
      7. Marketing & Sales Campaign Launch
      8. Intro Email
      9. Task & List Management
      10. The Essential Follow-up
      11. Face-to-Face Meetings

Walk-Ins Accepted?
Yes

Speaker Biographies

About Danielle Silva: Danielle is the Vice President of Business Development, Life Science Nation. She is a founding partner of Life Science Nation and helps companies developing therapeutics, diagnostics, and medical devices develop their outbound marketing campaigns and identify fundraising partners. Previously, Danielle was a marketer for a multi-family office with over $4 billion in assets under management. Danielle first started her career as a research analyst at Brighton House Associates, assisting fund managers in the hedge fund, private equity, and venture capital space in raising money from institutional alternative investors. Danielle has been quoted in a variety of publications in the alternative investment space including the Wall Street Journal, the Financial Times, and Jim Cramer’s “The Street.” Danielle received her Bachelor’s degree in Economics and Policy Studies from the Maxwell School at Syracuse University.

Pricing Information
Members: $5
Non-Members: $35

Special Pricing for Guests
When registering, members are also allowed 1 guest at member pricing

Maximum Capacity
100

Date/Time
Thursday, August 13, 2015
6:00 p.m. – 9:00 p.m. EST

Parking
Parking is available onsite.