april, 2018
LaVoieHealthScience Presents How to Engage Busy Biotech Reporters
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MassBio, 8th floor
- 300 Technology Square, Cambridge, MA 02139
27apr9:00 am10:30 amLaVoieHealthScience Presents How to Engage Busy Biotech Reporters
Event Details
This not-to-be-missed Q&A panel, moderated by Donna LaVoie, CEO of LaVoieHealthScience, will feature top reporters and editors discussing paid, earned and online coverage of today\'s health and science
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Event Details
This not-to-be-missed Q&A panel, moderated by Donna LaVoie, CEO of LaVoieHealthScience, will feature top reporters and editors discussing paid, earned and online coverage of today\’s health and science scene, including:
- Gideon Gil, Managing Editor, STAT
- Lisa Henderson, Group Editorial Director, Applied Clinical Trials and Pharmaceutical Executive
- Lisa LaMotta, Senior Editor at BioPharma Dive
- Angus Macaulay, Chief Revenue Officer, STAT
- Max Stendahl, Biotech Reporter, Boston Business Journal
What You\’ll Hear:
- What top reporters are covering
- The Good, The Bad & The Ugly of pitches they recieve every day
- Anatomy of a winning pitch
- How to establish a relationship based on mutual value
- Creative ways to engage beyond traditional coverage
- Pros & cons of paid versus earned, shared media
Travel Coordinates:
- Parking garage located at 800 Technology Square, Cambridge, MA 02139
- T Stop: Kendall Square, Red Line is approximately 2 blocks away
Time
(Friday) 9:00 am - 10:30 am
Location
MassBio, 8th floor
300 Technology Square, Cambridge, MA 02139